From the brick-and-mortar model to ecommerce and Direct-to-Consumers, the beauty industry has emerged taller, stronger and powerful in the next normal. To keep up to the changing space and rapidly changing consumer expectations, taking the route of beauty explainer videos holds immense potential for brands to speak to their customers via the online route. It becomes even more crucial for new-age organic brands to build their narrative strong through brand films, product demos and videos.